A Cut Above: The Rise of Unconventional Diamonds

April 15, 2024

By Livia Primo Lack

7 min read

The diamond is increasingly becoming a renegade stone, with jewellers choosing abstract and out-there shapes to bring their sparkling creations to life. In honour of the April birthstone, let’s unpack this rising trend and see how designers are reshaping the classic diamond in their works.

April is one of the most popular months in the jewellery world as its birthstone is the king of all gems – the mighty diamond. Whilst there is still an appreciation for the classic cuts such as round brilliant, oval and emerald, the rise in demand for fancy shapes is growing rapidly, with hexagons, lozenges, kites and half-moons taking centre stage. Fine jewellery designer, Marie Lichtenberg’s Dick in a Box ring, made waves last year throughout the fashion world for its phallic-shaped diamond surprise. Taking the shape of an engagement ring box, the ring itself includes a small gold mechanism that, when pushed, causes the sapphire and gold lid to pop open to reveal the unusual diamond shape against a guilloched gold backdrop!

Open view of the Marie Lichtenberg Dick in a Box ring in gold, sapphire and diamond

Open view of the Marie Lichtenberg Dick in a Box ring in gold, sapphire and diamond

 Closed view of the Marie Lichtenberg Dick in a Box ring in gold, sapphire and diamond

Closed view of the Marie Lichtenberg Dick in a Box ring in gold, sapphire and diamond

 Marie Lichtenberg's Dick in a Box ring features a custom cut phallic diamond

Marie Lichtenberg's Dick in a Box ring features a custom cut phallic diamond

Other brands have chosen to invent their own diamond cuts. Chaumet’s Taille Impératrice diamond is an exclusive cut designed in-house, which is the only diamond to combine a hexagonal shape, 88 facets and a star-shaped pavilion. Each stone is individually cut by hand to create superior shine and visual intrigue, especially thanks to the sharp geometric look of the step-cut.

Model wearing Chaumet Bee My Love necklace in white gold and Taille Impératrice diamond

Model wearing Chaumet Bee My Love necklace in white gold and Taille Impératrice diamond

 Chaumet Bee My Love ring and pendant in white gold and Taille Impératrice diamond

Chaumet Bee My Love ring and pendant in white gold and Taille Impératrice diamond

 Model wearing Chaumet Bee My Love earring in white gold and Taille Impératrice diamond

Model wearing Chaumet Bee My Love earring in white gold and Taille Impératrice diamond

 Chaumet Bee My Love necklace and ring in gold and Taille Impératrice diamond

Chaumet Bee My Love necklace and ring in gold and Taille Impératrice diamond

 Model wearing Chaumet Bee My Love ring in rose gold and Taille Impératrice diamond

Model wearing Chaumet Bee My Love ring in rose gold and Taille Impératrice diamond

 Chaumet Bee My Love ring in gold and Taille Impératrice diamond

Chaumet Bee My Love ring in gold and Taille Impératrice diamond

This desire to create conversation through diamonds has risen in the ranks of the world of high jewellery as well. Place Vendôme brand Louis Vuitton and Bucherer Fine Jewellery are two brands that have started to include hints of modern fancy cut diamonds in their most lavish creations. In the most recent chapter of its high jewellery collection Deep Time, Louis Vuitton included a series of custom ‘LV Monogram Star-Cut’ diamonds – an innovative cut that recreates Louis Vuitton’s iconic monogram flower. Bucherer, on the other hand, chose to rework the trapezoid cut in its Rock Diamonds collection. Using boldly modern diamond shapes, the Exceptional Collier high jewellery necklace features special trapezoid cut diamonds to enhance the sparkle.

Louis Vuitton Deep Time Chapter II high jewellery ring in white gold and diamond featuring a custom cut LV Logo diamond

Louis Vuitton Deep Time Chapter II high jewellery ring in white gold and diamond featuring a custom cut LV Logo diamond

 Bucherer Fine Jewellery in white gold and diamond featuring custom-cut trapezoid diamonds

Bucherer Fine Jewellery in white gold and diamond featuring custom-cut trapezoid diamonds

Whether it’s a moon, a star or an entirely made-up shape, modern fancy-cut diamonds are on the up and we cannot wait to see what new and inventive ways these talented designers will use them. The designs below are just a drop in the ocean of what is out there, let us know which shape you like best.

Assael

Assael

NatureScapes earrings in platinum, Tahitian pearl, petrified wood and half-moon rose-cut diamonds

Savolinna

Savolinna

Double Row Spike ring in gold and pyramid diamonds

David Morris

David Morris

Galaxy ring in white and rose gold, ruby, pink and white diamond

Hancocks

Hancocks

Gypsy Set ring in platinum featuring a double bullet cut diamond

Hirsh London

Hirsh London

Earrings in white gold and kite diamonds

Jemma Wynne

Jemma Wynne

Ring in gold and custom cut diamonds

Louis Vuitton

Louis Vuitton

Ring in white gold, diamond and monogram diamond

Messika Paris

Messika Paris

Toi & Moi Joy Coeur ring in white gold, diamond and heart-shaped coloured diamonds

Nak Armstrong

Nak Armstrong

Ring in gold and custom cut diamonds

Eva Fern

Eva Fern

David Morris

David Morris

Girandola earrings in white gold, rose gold, pink and white diamonds with triangle cut white diamonds

Stone Fine Jewellery

Stone Fine Jewellery

Heartbreak earrings in white gold, emerald and heart-shaped diamonds

Reza

Reza

Ring in white gold and heart-shaped diamonds

Bucherer Fine Jewellery

Bucherer Fine Jewellery

Rock Diamond ring in gold and custom cut diamond

Springtime Shades: Pastel Watches for the Season of Rebirth

continue reading

Watches and Wonders 2025: Eight of the Most Artful Dials 

From lovers kissing on a bridge to precious animals painted in enamel or gems, this year’s watch launches included timepieces with extraordinary dials that blur the line between watchmaking and wearable art.

by Rachael Taylor

Birthday Wishes: Embracing the Power of Being Different 

Today, I want to share my thoughts on embracing your inner self and channelling all that power into your biggest passions…

by Katerina Perez

Flip the Script: Meet the Jewellers Creating Luxury Customised Watches

Jewellery designers are increasingly turning their artistic talents to the world of horology, customising luxury watches with unique embellishments that carry their personal style signatures. From reimagined Rolexes to gemstone-studded bezels, discover how jewellers are making their mark on the world of timepieces

by Rachael Taylor

Iconic Revival: Boucheron Reinvents the Serpent Bohème Jewellery

That nostalgic feeling of seeing past creations—sometimes forgotten, sometimes iconic—sparking a rush of inspiration to reimagine and breathe new life into what once was. That's exactly what Boucheron has achieved with its latest revival: the Serpent Bohème Vintage collection

by Hirshi Sujanti

Art Deco Innovation: Exploring the Iconic Van Cleef & Arpels Mystery Setting

The Mystery Setting by Van Cleef & Arpels stands out as a masterpiece of Art Deco ingenuity. As the world celebrates the centenary of Art Deco in 2025, we are taking the opportunity to spotlight one of the most technically ambitious innovations to emerge from this golden era of jewellery design

by Claire Roberts

Emerald Odyssey: Chopard Unveils its Insofu High Jewellery Collection

There's nothing quite like the thrill of a new collection unveiling. But what truly excites me isn't just the sparkle and glamour – it's when a brand takes a bold and unexpected approach. This is exactly what Chopard has done with its latest Insofu High Jewellery collection, which all started with the extraordinary 6,225-carat 'Insofu' rough emerald. Let's take a closer look at the creations that have emerged from this incredible mineral specimen

by Hirshi Sujanti

Watches and Wonders 2025: The Best Jewellery Watches 

From diamond-drenched serpents to enamelled blooms and secret talismans, these new jewellery watches unveiled in Geneva embody the artistry, emotion and extravagance of high jewellery watchmaking for women

by Rachael Taylor

Refined Character: The Ancient-Meets-Modern Allure of Dionysios Fine Jewels

The Dionysios signature is all about warm, soulful jewellery that’s characterful without being overtly historical or too starkly modern. Let’s take a closer look at some of the brand’s highlights…

by Katerina Perez

Blinded by the Light: The April Birthstone Through the Lens of Diamond Pavé

Let's consider pieces that showcase this method of craftsmanship in all its sparkling glory…

by Katerina Perez

Love Language: Introducing the Expressive Creations of Zome Jewellery

For designers like Meghna Biswas, the woman behind Zome Jewellery in the United Arab Emirates, the process of transforming coloured gemstones and precious metals into beautiful creations is an ever-evolving love language

by Katerina Perez

Diamond Garden: Creating Digital Delights with AI Artist Anastasia Rogozhina

Take a look and consider the incredible feats that artificial intelligence can achieve in empowering creativity and broadening our minds

by Katerina Perez

100 Years of Art Deco: Top 10 Pieces of Art Deco Jewellery Sold at Auction

From the legendary Van Cleef & Arpels Jarretière bracelet worn by Marlene Dietrich to a striking aigrette that was once part of the Al Thani collection, all the pieces below are infused with the fearless originality of the Jazz Age

by Claire Roberts

Latest Stories

Add articles and images to your favourites. Just

Century of Splendour:Louis Vuitton Awakened Hands, Awakened Minds Chapter II

Creative Director Francesca Amfitheatrof offers her unique interpretation of a pivotal period in France’s history, marked by the French Revolution, the Napoleonic era, and the rise of industrialism

by Sarah Jordan

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.