Sotheby’s Puts Earrings Up For Sale Worth 50 Million Dollars:

May 3, 2017

By Katerina Perez

2 min read

On 10 April I attended an event at Sotheby’s in London, where the most expensive earrings ever put up for sale at an auction house were presented. They were made in the Toi&Moi style – one earring is decorated with a blue diamond Apollo, and the second with a pink diamond – Artemis.

We have named them after Apollo and Artemis, a twin brother and sister of great power and beauty who were among the most widely venerated of the Ancient Green deities. These are diamonds of great distinction, with extraordinary presence, as we are honoured that Sotheby’s has been chosen to bring them to auction in May” said David Bennett, Worldwide Chairman of Sotheby’s International Jewellery Division. 

Apollo Fancy Vivid Blue diamond, Internally Flawless, Type IIb purity grading, weighing a total of 14.54 carat

Apollo Fancy Vivid Blue diamond, Internally Flawless, Type IIb purity grading, weighing a total of 14.54 carat

Apollo Blue is a fancy blue diamond of the incredibly rich Fancy Vivid Blue shade and the irreproachable Internally Flawless, Type IIb, purity grading, weighing a total of 14.54 carats. It is the largest diamond with such parameters of purity and colour that has ever appeared in an auction house. According to the American Gemmological Institute the colour of Artemis Pink is Fancy Intense Pink, its purity is VS2, Type IIa, and it weighs 16 carats. Nature blessed Apollo and Artemis with an incredible purity of crystal with a beguiling transparency. It must be noted that the blue diamond belongs to the most elite Type IIb group, to which only half a percent of pure diamonds belong. The stone owes its unusually deep blue colour to the presence of boron in its composition.

Apollo blue and Artemis pink diamonds on sale at Sotheby's

Apollo blue and Artemis pink diamonds on sale at Sotheby's

The guide price for the auction lot ranges from 50 to 70 million dollars, a sum that many of the large jewellery giants cannot muster. Therefore, no matter how stunning the stones look in their existing setting, Sotheby’s offers the opportunity of buying the diamonds separately – the pink one for 12.5 to 18 million dollars and the blue one for between 35 and 50 million dollars. The Magnificent Jewels and Nobel Jewels auction, at which this lot will be put up for sale, will take place on the 16th May in Geneva at the Mandarin Oriental hotel.

Largest ever “heart-cut” diamond La Legende put up for sale at Christie’s:

continue reading

Watches and Wonders 2025: Eight of the Most Artful Dials 

From lovers kissing on a bridge to precious animals painted in enamel or gems, this year’s watch launches included timepieces with extraordinary dials that blur the line between watchmaking and wearable art.

by Rachael Taylor

Birthday Wishes: Embracing the Power of Being Different 

Today, I want to share my thoughts on embracing your inner self and channelling all that power into your biggest passions…

by Katerina Perez

Flip the Script: Meet the Jewellers Creating Luxury Customised Watches

Jewellery designers are increasingly turning their artistic talents to the world of horology, customising luxury watches with unique embellishments that carry their personal style signatures. From reimagined Rolexes to gemstone-studded bezels, discover how jewellers are making their mark on the world of timepieces

by Rachael Taylor

Iconic Revival: Boucheron Reinvents the Serpent Bohème Jewellery

That nostalgic feeling of seeing past creations—sometimes forgotten, sometimes iconic—sparking a rush of inspiration to reimagine and breathe new life into what once was. That's exactly what Boucheron has achieved with its latest revival: the Serpent Bohème Vintage collection

by Hirshi Sujanti

Art Deco Innovation: Exploring the Iconic Van Cleef & Arpels Mystery Setting

The Mystery Setting by Van Cleef & Arpels stands out as a masterpiece of Art Deco ingenuity. As the world celebrates the centenary of Art Deco in 2025, we are taking the opportunity to spotlight one of the most technically ambitious innovations to emerge from this golden era of jewellery design

by Claire Roberts

Emerald Odyssey: Chopard Unveils its Insofu High Jewellery Collection

There's nothing quite like the thrill of a new collection unveiling. But what truly excites me isn't just the sparkle and glamour – it's when a brand takes a bold and unexpected approach. This is exactly what Chopard has done with its latest Insofu High Jewellery collection, which all started with the extraordinary 6,225-carat 'Insofu' rough emerald. Let's take a closer look at the creations that have emerged from this incredible mineral specimen

by Hirshi Sujanti

Watches and Wonders 2025: The Best Jewellery Watches 

From diamond-drenched serpents to enamelled blooms and secret talismans, these new jewellery watches unveiled in Geneva embody the artistry, emotion and extravagance of high jewellery watchmaking for women

by Rachael Taylor

Refined Character: The Ancient-Meets-Modern Allure of Dionysios Fine Jewels

The Dionysios signature is all about warm, soulful jewellery that’s characterful without being overtly historical or too starkly modern. Let’s take a closer look at some of the brand’s highlights…

by Katerina Perez

Blinded by the Light: The April Birthstone Through the Lens of Diamond Pavé

Let's consider pieces that showcase this method of craftsmanship in all its sparkling glory…

by Katerina Perez

Love Language: Introducing the Expressive Creations of Zome Jewellery

For designers like Meghna Biswas, the woman behind Zome Jewellery in the United Arab Emirates, the process of transforming coloured gemstones and precious metals into beautiful creations is an ever-evolving love language

by Katerina Perez

Diamond Garden: Creating Digital Delights with AI Artist Anastasia Rogozhina

Take a look and consider the incredible feats that artificial intelligence can achieve in empowering creativity and broadening our minds

by Katerina Perez

100 Years of Art Deco: Top 10 Pieces of Art Deco Jewellery Sold at Auction

From the legendary Van Cleef & Arpels Jarretière bracelet worn by Marlene Dietrich to a striking aigrette that was once part of the Al Thani collection, all the pieces below are infused with the fearless originality of the Jazz Age

by Claire Roberts

Latest Stories

Add articles and images to your favourites. Just

Century of Splendour:Louis Vuitton Awakened Hands, Awakened Minds Chapter II

Creative Director Francesca Amfitheatrof offers her unique interpretation of a pivotal period in France’s history, marked by the French Revolution, the Napoleonic era, and the rise of industrialism

by Sarah Jordan

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.