Chaoqiu He: I have been influenced by Art Deco jewellery since childhood

December 29, 2017

By Katerina Perez

6 min read

Collaborations between jewellery industry experts always contain the potential to create the most exciting jewellery collections. One of the great examples of such partnerships is the Shanghai/Shanghai 2017 high jewellery collection; created by the Asian fine jewellery designer Chaoqiu He of QIU Fine Jewelry, together with the Colombian emerald trading company International Emerald Exchange.

The Shanghai/Shanghai 2017 collection combines a number of truly spectacular, investment grade Colombian emeralds mined and faceted by IEEX, as well as some top-quality diamonds.

Chaoqiu He’s fine jewellery design expertise has been garnered over 3 years of creating pieces for private clients, and has allowed her to dream up an amazing high jewellery collection of 12 pieces. Based around both the exceptional emeralds which IEEX has produced, and the colonial art deco architecture of Chaoqiu’s native Shanghai, it celebrates both human creativity and wonders of nature. In this interview, I speak to Chaoqiu about her motivation behind this unique collaboration, as well as her creative design process.

Katerina Perez: What factors inspired the creation of Shanghai/Shanghai 2017 collection?

Chaoqiu He: The main inspiration came from Art Deco buildings of colonial era Shanghai. The majority of those buildings are located in French Concession in Shanghai, where I live, so I’m surrounded by these unique constructions daily. It is these buildings that have influenced the architecture of my jewellery design.

 

KP: Is there a particular factor regarding the geometric, Art Deco design of this collection that you feel especially compliments emeralds?

 

CH: I have always preferred the emerald cut for emeralds themselves, as the gemstone has a strong geometric property. I have been influenced by – and gained inspiration from – Art Deco jewellery since I was a little girl, but I wanted to consider contemporary taste when designing this collection.

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

 QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

KP: What is it that draws you to emeralds in comparison to other gemstones?

 

CH: My family has been in the business of trading jadeite for 25 years, and the emerald green colour reminds me of my heritage. This is the main reason for my interest in working with these verdant green stones, it is my favourite colour for certain.

 

KP: A large selling point of Colombian emerald jewellery is that these gems are of investment grade. How would you define the difference between investment grade emeralds, and other examples which wouldn’t qualify for this term?

 

CH: For me, investment grade emeralds need to meet certain criteria. First of all, the origin of the emeralds should be from a recognised source of exceptional gemstones, like Colombia. Secondly, the intensity of colour and the level of clarity should be high. And thirdly they should be accompanied by international lab certificate like SSEF or Gübelin. In my collection, I exclusively used Colombian emeralds that possess reputably sourced certification, and of course, exceptional colour and clarity.

QIU Fine Jewelry master nacklace QIU Fine Jewelry necklace with 33 cts emerald and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry master nacklace QIU Fine Jewelry necklace with 33 cts emerald and diamonds from Shanghai/Shanghai 2017 collection

KP: It seems as though luxury consumers are far more enlightened than they were even a few years ago. Do you see education as an important factor in the future of the gemstone, diamond and fine jewellery industry?

 

CH: From my point of view, education does play an important role in this industry, and in all of the luxury markets. Investment grade gemstones and diamonds are doing very well at auctions, and this means buyers become enthusiastic about the academic element of purchasing. It is also very important to me as a designer to provide my clients with the most stunning piece within their budget, which also has significant market value on it.

 

KP: Is it important for you to share the story of the pieces, from their conception and creation? If so why?

 

CH: I want jewellery admirers and collectors to have a deeper understanding with regards to my designs in QIU Fine Jewelry. I feel that the more my audience understands where I come from, the language of my design, and my vision, the more they will be excited by my creations.

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

 QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry earrings with emeralds and diamonds from Shanghai/Shanghai 2017 collection

KP: In what way does creating jewellery which has an investment basis limit the style of design which the emeralds are presented in?

 

CH: Having a foundation of being investment jewellery does mean that certain, more obscure designs aren’t suitable, but I enjoy finding a balance between creativity and practicality. For example; within the master set of Shanghai / Shanghai 2017, the centre stone on the necklace is nearly 33 carats. It was quite a challenge for me as a designer to think of how to balance the elegance of the jewellery while showcasing the enormous emerald to its full potential. The finished piece was an amazing surprise, even to me!

 

KP: Was the timeless sophistication of Art Deco a factor in choosing to present the emeralds in this way?

 

CH: Fine jewellery has to be timeless, and this is an idea which is important to me. The geometry of Art Deco architecture mirrors the emerald’s cut so wonderfully, and for me the fact that Art Deco seems to defy the frivolity of fashion and trends meant it was an appealing design choice. I want these pieces to be enjoyed for lifetimes and passed down through generations!

QIU Fine Jewelry QIU Fine Jewelry ring with emeralds and diamonds from Shanghai/Shanghai 2017 collection

QIU Fine Jewelry QIU Fine Jewelry ring with emeralds and diamonds from Shanghai/Shanghai 2017 collection

KP: This collection took more than a year to create, and you said that this process has helped to establish a “design language and signature style”. What is the next step for you in terms of engaging a larger audience and introducing more consumers to high quality, investment grade emeralds and fine jewellery?

 

CH: The next step is to outreach to a more global audience with my next fine jewellery collection. I think that the best way to communicate the ideas in this new age of educated consumers is to demonstrate first-hand how great design and beautiful elements elevate jewellery into being high jewellery. I believe design speaks for itself, and the creations represent the personality and the vision of my aesthetic.

David Michael: We treat our Instagram feed like an online art gallery

continue reading

Watches and Wonders 2025: Eight of the Most Artful Dials 

From lovers kissing on a bridge to precious animals painted in enamel or gems, this year’s watch launches included timepieces with extraordinary dials that blur the line between watchmaking and wearable art.

by Rachael Taylor

Birthday Wishes: Embracing the Power of Being Different 

Today, I want to share my thoughts on embracing your inner self and channelling all that power into your biggest passions…

by Katerina Perez

Flip the Script: Meet the Jewellers Creating Luxury Customised Watches

Jewellery designers are increasingly turning their artistic talents to the world of horology, customising luxury watches with unique embellishments that carry their personal style signatures. From reimagined Rolexes to gemstone-studded bezels, discover how jewellers are making their mark on the world of timepieces

by Rachael Taylor

Iconic Revival: Boucheron Reinvents the Serpent Bohème Jewellery

That nostalgic feeling of seeing past creations—sometimes forgotten, sometimes iconic—sparking a rush of inspiration to reimagine and breathe new life into what once was. That's exactly what Boucheron has achieved with its latest revival: the Serpent Bohème Vintage collection

by Hirshi Sujanti

Art Deco Innovation: Exploring the Iconic Van Cleef & Arpels Mystery Setting

The Mystery Setting by Van Cleef & Arpels stands out as a masterpiece of Art Deco ingenuity. As the world celebrates the centenary of Art Deco in 2025, we are taking the opportunity to spotlight one of the most technically ambitious innovations to emerge from this golden era of jewellery design

by Claire Roberts

Emerald Odyssey: Chopard Unveils its Insofu High Jewellery Collection

There's nothing quite like the thrill of a new collection unveiling. But what truly excites me isn't just the sparkle and glamour – it's when a brand takes a bold and unexpected approach. This is exactly what Chopard has done with its latest Insofu High Jewellery collection, which all started with the extraordinary 6,225-carat 'Insofu' rough emerald. Let's take a closer look at the creations that have emerged from this incredible mineral specimen

by Hirshi Sujanti

Watches and Wonders 2025: The Best Jewellery Watches 

From diamond-drenched serpents to enamelled blooms and secret talismans, these new jewellery watches unveiled in Geneva embody the artistry, emotion and extravagance of high jewellery watchmaking for women

by Rachael Taylor

Refined Character: The Ancient-Meets-Modern Allure of Dionysios Fine Jewels

The Dionysios signature is all about warm, soulful jewellery that’s characterful without being overtly historical or too starkly modern. Let’s take a closer look at some of the brand’s highlights…

by Katerina Perez

Blinded by the Light: The April Birthstone Through the Lens of Diamond Pavé

Let's consider pieces that showcase this method of craftsmanship in all its sparkling glory…

by Katerina Perez

Love Language: Introducing the Expressive Creations of Zome Jewellery

For designers like Meghna Biswas, the woman behind Zome Jewellery in the United Arab Emirates, the process of transforming coloured gemstones and precious metals into beautiful creations is an ever-evolving love language

by Katerina Perez

Diamond Garden: Creating Digital Delights with AI Artist Anastasia Rogozhina

Take a look and consider the incredible feats that artificial intelligence can achieve in empowering creativity and broadening our minds

by Katerina Perez

100 Years of Art Deco: Top 10 Pieces of Art Deco Jewellery Sold at Auction

From the legendary Van Cleef & Arpels Jarretière bracelet worn by Marlene Dietrich to a striking aigrette that was once part of the Al Thani collection, all the pieces below are infused with the fearless originality of the Jazz Age

by Claire Roberts

Latest Stories

Add articles and images to your favourites. Just

Century of Splendour:Louis Vuitton Awakened Hands, Awakened Minds Chapter II

Creative Director Francesca Amfitheatrof offers her unique interpretation of a pivotal period in France’s history, marked by the French Revolution, the Napoleonic era, and the rise of industrialism

by Sarah Jordan

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.